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Shopping in Serbia: Brands, Tech Prices, and Delivery from Amazon/AliExpress

Shopping in Serbia is largely concentrated in major shopping centers, which have become an integral part of urban life. In Belgrade, the main attractions are Galerija, located on the waterfront, and Ušće, while in Novi Sad, it's Promenada. These malls offer a standard European selection of mass-market brands familiar to many shoppers.