Russophobia or Brotherhood? The Whole Truth About the Serbian Attitude Towards Russian Relocants

The Cultural Code: Why Do Serbs Call Russians Brothers?
At the heart of the warm relationship between Serbs and Russians lies a deep historical and cultural connection. Unlike many Eastern European countries, such as Poland or the Czech Republic, where historical memory is overshadowed by the Soviet period, Serbia and Russia share a common history of mutual aid and support, unmarred by direct conflicts.
The shared Orthodox faith plays a key role, serving as the foundation of national identity for both peoples. The use of the Cyrillic script also creates a sense of closeness. This is why the expression 'Braća Rusi' (Russian Brothers) is firmly rooted in the Serbian language, reflecting not just formal politeness, but a sincere feeling of kinship.
- Shared Orthodox religion.
- Historical support from Russia at key moments for Serbia.
- Similarity of languages and use of the Cyrillic alphabet.
- Absence of negative historical experience related to domination.
The Reality of 2024-2025: Rising Prices and a Human Attitude
The mass arrival of relocants in 2022-2023 inevitably affected the economic situation in Serbia, especially in major cities like Belgrade and Novi Sad. The main irritating factor was the sharp jump in rental prices, which caused some discontent among local residents facing new financial difficulties.
However, this economic fatigue rarely escalates into personal animosity. Most Serbs are understanding and sympathetic to the situation Russians have found themselves in. A human attitude and a willingness to help prevail over everyday dissatisfaction. Thus, the attitude towards Russians in Serbia today is a balance between economic pragmatism and sincere empathy.

Myths and Stereotypes: 'Walking Wallets' and 'Russian Coldness'
As in any other culture, there are mutual stereotypes that can cause misunderstandings. On the one hand, some Serbs perceive all newcomers from Russia as 'walking wallets,' which can sometimes lead to inflated prices for services or goods. This myth is fueled by IT specialists and entrepreneurs with above-average incomes.
On the other hand, Serbs, known for their emotionality, openness, and loud conversations, may perceive Russian reserve as 'coldness' or arrogance. This is simply a cultural difference in expressing emotions, not an indicator of a real attitude.

Keys to a Serb's Heart: Language, 'Slava,' and Football
Integration into Serbian society is significantly accelerated by showing respect for local traditions. There are several unwritten rules that will help you connect with locals and show your friendliness.
Learning the Serbian language is the main key to understanding the culture. Even basic phrases spoken with an accent bring a smile and respect from Serbs. It shows that you are not just a temporary guest, but someone who wants to understand their world.
- Learn the language. Start with simple greetings and thanks: 'Dobar dan' (Good day), 'Hvala' (Thank you), 'Izvinite' (Excuse me).
- Respect 'Slava.' This is the most important family holiday, the day of the family's patron saint. If you are invited to a Slava, it is a sign of great trust. It is customary to bring a modest gift (wine, coffee, chocolate) and to behave respectfully.
- Take an interest in sports. Football is almost a religion. Learn the names of the two main Belgrade clubs—'Crvena Zvezda' and 'Partizan.' A simple question about the latest match can be the start of a long friendship.

How Safe Is It? The Level of Everyday Aggression
One of the main questions for those moving is safety. In Serbia, it can be said with confidence that there is virtually no everyday aggression towards Russians based on their nationality. Cases of open hostility or discrimination are isolated and not a systemic problem.
The Serbian mentality involves a clear separation between government politics and attitudes towards ordinary people. Most Serbs do not let political disagreements affect personal interactions. You can safely speak Russian on the streets, in shops, or in cafes without fear of a negative reaction.
The general level of safety in Serbian cities is quite high. Of course, as everywhere, basic precautions should be taken, but there is no targeted aggression specifically towards Russians here.
Integration Stories: From Neighbor to Friend
Real stories from those who have moved speak best about the attitude. Many relocants share positive feedback about their interactions with Serbs. Often, it is the neighbors who become the first friends, helping with everyday problems, inviting them over, and introducing them to local customs.
For example, it is not uncommon for Serbian 'gazde' (landlords) to be understanding of their tenants' situations, help with paperwork, or simply treat them to homemade rakija and coffee. Children easily find a common language on playgrounds, which also helps bring families closer.
Of course, successful integration depends on both sides. Openness, a willingness to learn the language, and respect for another's culture are the main components that turn a formal neighborhood relationship into a real friendship and confirm that for Serbs, 'brotherhood' is not an empty word.
